Last updated: 9 November 2026
This policy explains how Prins Vehicle Assessors (Pty) Ltd, trading as Drive Assist (“Drive Assist”, “we”), collects and uses personal information on this website, including bookings made with the Book a Driver form. We process personal information in line with the Protection of Personal Information Act, 2013 (POPIA).
Using our apps? See the Drive Assist app privacy policy (for clients) or the Drive Assist Driver privacy policy (for drivers).
1. Who we are
Prins Vehicle Assessors (Pty) Ltd, trading as Drive Assist, 562 Church Street, Malmesbury, 7300, South Africa.
Information Officer: Jean-Pierre Prins · hello@driveassist.co.za · 082 561 2308
2. What we collect
- Contact details: your name, email address and phone number.
- Trip details: service, pick-up and drop-off addresses, date and time, and, where relevant, flight number, passengers, bags and notes.
- Vehicle details: make, model and registration of the vehicle we drive for you.
- Payment details: the fare, payment option, payment status and references. Card payments are made on Yoco’s secure payment page. We never see or store your card number.
- Membership details: if you join the Silver Package, your membership status and payment history.
- Website usage: basic information about how the website is used, collected with Google Analytics and cookies.
3. Why we use it
- To work out your fare, take your booking, assign a driver and carry out the trip.
- To take payments, give approved refunds and keep accounting records.
- To contact you about your booking, membership and payments.
- For safety, incident reporting and insurance purposes.
- To meet our legal obligations and improve our service.
4. Who we share it with
- The driver assigned to your trip, who sees what is needed for the trip.
- Service providers acting on our instructions: our hosting provider in South Africa; Google Maps Platform (the addresses you type are sent to Google to suggest places and work out the driving distance); Google Analytics; Yoco (card payments); and our email provider.
- Insurers, the police, legal advisers or authorities, where the law requires it or to protect safety.
We do not sell personal information or use it for advertising.
5. Information sent outside South Africa
Some service providers, such as Google, may process information outside South Africa. We only use providers that protect personal information to a standard comparable to POPIA.
6. How long we keep it
We keep personal information only as long as we need it for the purposes above. Booking and payment records are kept as long as tax, accounting and other laws require, and are then deleted or anonymised.
7. Your rights
You may ask to see the personal information we hold about you, have it corrected or deleted, object to its use, or withdraw your consent. Email hello@driveassist.co.za. To delete a Drive Assist app account, see Delete your account.
If you are unhappy with how we handle your information, you may complain to the Information Regulator (South Africa): inforegulator.org.za.
8. Changes to this policy
We may update this policy from time to time. The latest version is always on this page.